How to Kick-Start Your B2B Content Marketing Strategy

Developing a B2B content marketing strategy that aligns content messaging with your target audience is no small task. In fact, 88% of B2B marketers currently use content marketing as part of their overall marketing strategy, yet only 32% have a content marketing strategy.The development of a fundamentally customer-focused marketing strategy will blaze a trail for a B2B content marketing strategy to reach new customer engagement and acquisition goals. By ensuring value is delivered to your customers, the B2B content marketing strategy will fall into place.Here are a few key tenets of B2B content marketing strategy to kick start the process for you and your team:1. Determining your content point of view. Here’s a hint: Make it customer-focused.2. Ensure once you start executing on content creation, you can measure your efforts. Another hint: Make sure it’s driving a tangible business outcome as well.3. Align your team’s talents with the type of content being created. Last hint: Not all marketers think the same way.Customer-Focused Point of View for Content Pays OffContent marketing strategies developed to engage customers with your brand start by aligning content with the point of view of your reader. Delivering information both that the customer sees as valuable and that aligns with your brand should be the underpinnings of every B2B content marketing strategy.In a recent study from Forrester Research, they provided the example of Kraft Foods launching a site (kraftrecipes.com) to share recipes and food ideas using their products. By shaping purchase decisions, encouraging buyers through the journey through value-driven content, Kraft Foods had buyers that were all-the-more inclined to purchase cream cheese for “that casserole recipe I saw online”. They delivered value to customers by encouraging a purchase decision as opposed to pushing a coupon.With a customer-focused point of view regardless of the buyer type (B2C and B2B buyers), position your content to deliver value to your customers. Similarly, through customer-centered content, you can actively shape purchase decisions through a B2B content marketing strategy that drives leads which, in turn, fuels revenue.Prioritize and Set Content GoalsIn a recent survey of content marketing maturity, Forrester found that 52% of B2B marketers were in the early stages of assembling a content strategy and executing it. While B2B marketers seem to be embarking on a more customer-focused approach to content development, a key tenet to a closed loop model for your B2B content marketing strategy is tracking buyer interactions with content at each stage in the purchase life cycle.Providing buyers with content that is useful and valuable to read, watch, or interact that encourages forward movement in the buying cycle is a B2B marketer’s dream. And yet if those interactions are not measurable, how do you know your content strategy and supporting tactics are effective?To kick start your B2B content marketing strategy that produces customer-focused content, ensure your team is taking a practical approach to content creation aligned with short-term goals. Meeting and rewarding these short term goals will push your team to drive increasingly buyer-aligned content. This will inevitably result in customer interactions that contribute to increased revenue. These longer-term objectives ensure content drives tangible business outcomes.Align Talent with Content CreationBalance your team to align strengths with content creation requirements. Buyer-aligned content that captivates, inspires and challenges is a different focus for most B2B marketers. Marketers whose background include a mix of product marketing, sales positions and even direct marketing may be challenged to make this shift.Climbing to new heights requires planning and preparation but it also mandates physical and mental stamina. Applying that principle to strategy development versus plan rollout and execution, B2B marketers need to consider skill assessment and training as a critical tenet of B2B content marketing strategy. When the team is ready to hit the trail, talent needs to be aligned with a type of content creation that sees through the buyer’s point of view, interweaves a compelling story and is appropriate to the content application.So, begin with your team to consider what content will deliver value to your customers. With this customer-focused lens, a B2B content marketing strategy will achieve the following:

Address buyer concerns to engage

Motivate them through the buyer journey

Build support from bottom-line-thinking executives.

Nutrition Graduate Programs in North America

Find Nutrition Graduate Programs in the United States and Canada. If you’d like to achieve a Masters or Ph.D. in nutrition, you should first review admission requirements to nutrition graduate programs. Typically, prospective students must take an aptitude test prior to enrollment. Additionally, applicants to nutrition graduate programs must have earned a minimum undergraduate degree with an above average GPA.Common studies involved in nutrition graduate programs are research in genetic and metabolic foundations (in animal and human diets), nutritional biochemistry, pathology in relation to nutrition, nutritional epidemiology, and other related subject matter.Nutrition graduate programs that result in a Master’s (MS) degree entail in-depth coursework in biology, biochemistry, chemistry, advanced nutrition, physiology, and advanced human nutrition. In addition, students will almost always have to complete a thesis, as well as residency. Generally, nutrition graduate programs like this require a minimum of two years to complete.Doctorate (Ph.D.) nutrition graduate programs include higher studies, doctoral dissertation research, and advanced nutrition sciences and research, among other associated courses. Ph.D. program lengths vary, but usually take between three and four years to finish successfully.Students may also opt to participate in nutrition graduate programs with an emphasis on food science. These studies generally focus on food chemistry, biochemistry and microbiology; food processing, and supplementary research, thesis and residency. These nutrition graduate programs generally require the same amount of time and prerequisites as typical M.S. and Ph.D. courses.Candidates who have successfully completed nutrition graduate programs in North America have potential to earn well over $60,000 annually in a faster-than-average growing career field. In addition to the positive financial outlook, professional nutritionists and dieticians gain overall satisfaction in helping individuals to make effective dietary choices in the prevention of disease, improved health and overall wellbeing.If you (or someone you know) are interested in finding nutrition graduate programs, let professional training within fast-growing industries like massage therapy, cosmetology, acupuncture, oriental medicine, Reiki, and others get you started! Explore career school programs near you.Employment source: Bls.gov (US Bureau of Labor Statistics)Nutrition Graduate Programs in North America┬ę Copyright 2007The CollegeBound NetworkAll Rights ReservedNOTICE: Article(s) may be republished free of charge to relevant websites, as long as Copyright and Author Resource Box are included; and ALL Hyperlinks REMAIN intact and active.

Get Kitted Up to Lose Weight: Essential Workout Clothing

Your essential guide to losing a few pounds whilst looking mighty fine doing it.Getting kitted out and hitting the gymSo you have decided you need to lose a few pounds for that upcoming wedding, summer has just around the corner or you just want to feel better about yourself. The important thing is to ensure that you have a steady workout routine and are committed to the cause. Few people however take into account the fact that half of the motivation required to workout is simply self esteem. So how do I increase my self esteem and hence my motivation to workout? Get kitted out.If you look good, you feel good, if your feel good, you’ll perform.New wheelsWheels are what touches the ground and in this instance your feet will be doing plenty of that. So it is absolutely crucial that we ensure we have the right footwear on our feet. Choosing a pair of workout shoes can be like buying a car, there are so many out there to choose from. So how do I go about selecting the right pair for me?Well it is important to have the right shoes that have adequate protection, support and comfort. We need to make sure that they are the correct size to inhibit the appearance of blisters or sore feet, as well as providing that nice comfortable feel. Last on the list of must haves when selecting a new pair of kicks, is to ensure you have something that looks good and depicts your personality. There can be nothing better some mornings than putting on a pair of hot looking runners and hitting the trail.The rest of the pieSo you have the motivation to workout and a new pair of shoes, what’s next? Well you can’t workout in the nude….well at least not legally, so it’s important that you have the right outfit that allows you to achieve your fitness goals whilst maintaining a fashionable look.Skins are becoming ever more popular in a lot of sports and running activities, the benefit of these is that they allow you to have protection against the weather, protection from injury with added support and they have that aerodynamic feel to them. It’s important when selecting your clothing that you ensure you have free field of movement and relevant support for the workout you will be undertaking. There are a lot of clothing types out there but a good pair of well fitting shorts and a breathable quick dry top are almost as important as your shoes.Whatever your style it is important to remember that looking good leads to better self esteem and improved results.

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