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How to Kick-Start Your B2B Content Marketing Strategy

Developing a B2B content marketing strategy that aligns content messaging with your target audience is no small task. In fact, 88% of B2B marketers currently use content marketing as part of their overall marketing strategy, yet only 32% have a content marketing strategy.The development of a fundamentally customer-focused marketing strategy will blaze a trail for a B2B content marketing strategy to reach new customer engagement and acquisition goals. By ensuring value is delivered to your customers, the B2B content marketing strategy will fall into place.Here are a few key tenets of B2B content marketing strategy to kick start the process for you and your team:1. Determining your content point of view. Here’s a hint: Make it customer-focused.2. Ensure once you start executing on content creation, you can measure your efforts. Another hint: Make sure it’s driving a tangible business outcome as well.3. Align your team’s talents with the type of content being created. Last hint: Not all marketers think the same way.Customer-Focused Point of View for Content Pays OffContent marketing strategies developed to engage customers with your brand start by aligning content with the point of view of your reader. Delivering information both that the customer sees as valuable and that aligns with your brand should be the underpinnings of every B2B content marketing strategy.In a recent study from Forrester Research, they provided the example of Kraft Foods launching a site (kraftrecipes.com) to share recipes and food ideas using their products. By shaping purchase decisions, encouraging buyers through the journey through value-driven content, Kraft Foods had buyers that were all-the-more inclined to purchase cream cheese for “that casserole recipe I saw online”. They delivered value to customers by encouraging a purchase decision as opposed to pushing a coupon.With a customer-focused point of view regardless of the buyer type (B2C and B2B buyers), position your content to deliver value to your customers. Similarly, through customer-centered content, you can actively shape purchase decisions through a B2B content marketing strategy that drives leads which, in turn, fuels revenue.Prioritize and Set Content GoalsIn a recent survey of content marketing maturity, Forrester found that 52% of B2B marketers were in the early stages of assembling a content strategy and executing it. While B2B marketers seem to be embarking on a more customer-focused approach to content development, a key tenet to a closed loop model for your B2B content marketing strategy is tracking buyer interactions with content at each stage in the purchase life cycle.Providing buyers with content that is useful and valuable to read, watch, or interact that encourages forward movement in the buying cycle is a B2B marketer’s dream. And yet if those interactions are not measurable, how do you know your content strategy and supporting tactics are effective?To kick start your B2B content marketing strategy that produces customer-focused content, ensure your team is taking a practical approach to content creation aligned with short-term goals. Meeting and rewarding these short term goals will push your team to drive increasingly buyer-aligned content. This will inevitably result in customer interactions that contribute to increased revenue. These longer-term objectives ensure content drives tangible business outcomes.Align Talent with Content CreationBalance your team to align strengths with content creation requirements. Buyer-aligned content that captivates, inspires and challenges is a different focus for most B2B marketers. Marketers whose background include a mix of product marketing, sales positions and even direct marketing may be challenged to make this shift.Climbing to new heights requires planning and preparation but it also mandates physical and mental stamina. Applying that principle to strategy development versus plan rollout and execution, B2B marketers need to consider skill assessment and training as a critical tenet of B2B content marketing strategy. When the team is ready to hit the trail, talent needs to be aligned with a type of content creation that sees through the buyer’s point of view, interweaves a compelling story and is appropriate to the content application.So, begin with your team to consider what content will deliver value to your customers. With this customer-focused lens, a B2B content marketing strategy will achieve the following:

Address buyer concerns to engage

Motivate them through the buyer journey

Build support from bottom-line-thinking executives.

How to Start Your Own Online Business Empire

Forbes Magazine approximates that 40 million people will want to start their own business online. The reason is because more and more people are realizing that entrepreneurship may be the only way to their heart’s desire. That being said, more and more people are wondering how they would go about starting a business online.Starting a business online is actually easier than what most people think. It’s actually easier than starting a business offline (brick-and-mortar). The reason is because starting a business online doesn’t have the big headaches that come with starting a business offline. Starting offline, you have to get A LOT of money, find a commercial zoned space for your business (the zoning has to relate to what type of business you’re running), and sometimes, finding employees which just brings in more headaches. On the other hand, starting a business online is almost completely opposite. You don’t need too much capital (money to start a business), you could work at home (or anywhere you can get internet), and you can do most of the work yourself. Though all that may be true, still, starting a business (online or offline) first requires research.Research is probably one of the biggest hurdles future millionaires have gone through. Even if you were to join a home based business, like an MLM (Multi Level Marketing) for example, you would still need to do some research. What I mean is that there are things you still must consider when joining any business (especially with all the HYPE going around on the internet). If you would like more information on how to find the right business opportunity to join, then read my article:You see, when business owner does thorough research in the beginning, he/she is able to plan their business much more effectively. Trust me, planning the business is very important. Without a solid plan, there will be no solid business. In fact, lots of people get so excited in starting a business, especially the ones that join already formed businesses (MLM, Network Marketing, Business Opportunities), that they inevitably forget to plan right. Here’s a saying in the business that may get you in the right mindset of entrepreneurship: “If you FAIL to PLAN, you PLAN to FAIL.” Simple as that.So now, you’re probably wondering what should you research. Well, before we get into that, you must understand that a business is, in all it’s purity, a solution to a problem. Think about it, McDonalds has the solution to the “I’m hungy. What should we eat?” problem. Home Depot has the solution to improve your home. Any business you see out there, is a solution to a problem. So, what you need to research is what solution are you going to provide? Are you going to provide great advice on how to get more healthy and fit? Are you going to provide a solution to those who need money? Are you going to provide a solution to those that are having problems with their spouses?There are a lot of problems out there. However, one person can’t solve them all. But then again, one person can solve one problem. What abilities do you posses that might be a solution to a problem? What passions do you have that may constitute as a solution to a problem? These type of questions are the questions you ask when you are starting a business. What you are essentially doing is trying to find the right market. For example: Maybe you love the idea of weddings. Well, then your market is, yes you guessed, The Wedding Market. Simple right?Yes, it is simple finding a market. However, that’s just the first step. The next thing to do is break it down. You need to find what we call a “niche” in the market. The reason being is because just wedding is too general. Lets put it this way: McDonald’s is in the fast food industry (Wedding). However, they don’t serve all kinds of fast food. Their specialty are hamburgers (Niche). So, their Market is fast food, and their niche is hamburgers. So with the wedding market, the niche can be wedding dresses. Another niche of wedding would be wedding planning. There are a ton of niches in each market. The simplest way to find the one you’re going to be successful at is one where you will have passion about. After all, you got to be enthusiastic about your product right?After the initial research stage, your next step would be to open up shop. You’re probably wondering how to do that. It’s simple really. First, you have to think a name of your shop. This may become a little difficult. I say so because, as stated in the beginning of the article, about 40 million people want to start an online business. That means, the name you want for your shop can already be taken. Just get a little creative, and you could end up owning a BRAND name. Now that you have a name, go register it. The name is what we call a domain. A domain is this: www.yourshopname.com Register your domain. There are lots of places to do this, but the one I recommend is namecheap.com (it’s the one I use). OK, now that you have your market and name, you need somewhere to put it. This is what we call a host/server. Think of it as the real estate if you were opening an offline business. There are a lot of hosting services out there. It really doesn’t matter where you go for hosting. It’s really your choice. I would recommend justhost.com because it’s what I use.Alright! You got a market, a shop. Now, you need traffic (potential customers). Getting traffic is what we call Internet Marketing. Marketing is the hardest part in the online business world. However, once you master it, you are set for life. Once you master Internet Marketing, you can go beyond what you are selling, and sell anything to anyone around the world while you sleep. Sounds good huh? Unfortunately, it’s not easy to master the Internet Marketing skill. It takes time, diligence, and hard, hard work. Fortunately, all the time, diligence, and hard, hard work will pay off 100x in the future. Think of it this way, work hard for 40 hours a week, for a year or two, and reap the benefits for life! So how do you market you say.Well, that is about another 500 articles to write. What I recommend you do is Google “how to internet marketing” and you will find 1,000,000 answers to that question. Internet Marketing is the meat of online businesses. It’s what makes you work. It also is what makes you rich. If you really want more information, take a look at my sig on the bottom and it will tell you exactly what I do.So now you know what it takes to start an online business. It may seem hard, but it really isn’t. As long as you set your mind to it, you can make it happen. Trust me, in this business, mindset is what counts. The desire to do something and change your life for, not the better, but the best is all you really need to succeed.

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SEO Training Courses: Taking Your Business To The Next Level

Today, website owners and web developers are realizing the importance of SEO training courses. The truth is, if you want to drive more traffic to your website, you need to learn how to properly optimize your site. In order to do this, you must be fully equipped with the latest SEO techniques and information that will guide you along the way.The Importance of SEOThere has been an increasing number of websites you can find online. With this, the competition to get on top of search engines is getting tougher. A lot of website owners are doing their best in order to increase their site’s traffic.Search engine optimization, also known as SEO, plays an important role in driving more traffic to a particular website. SEO is considered to be a complex subject but with ample knowledge and skills, anyone can properly optimize a website. To effectively optimize a website, you need to learn the basics of SEO and everything you need to know about it.Why Take SEO Training Courses?Latest SEO Information and Techniques – If you want to become knowledgeable about SEO, you can find a lot of resources online for free. However, you cannot fully rely on these resources because they could be outdated ones. With this, taking an SEO course is the best option you can do. You’ll be ensured that with a course on SEO, you’ll only get the latest SEO strategies and information.Personalized Training – One of the best things about taking a course on SEO is the opportunity of obtaining a personalized training in which you are guided with a step by step learning.Less Expensive Than Hiring An SEO Company – Today, there are a lot of websites which hire an SEO company to help them reach the peak of success. However, opting for this kind of option can be quite expensive. With a good SEO training, you are ensured with a personalized training at an affordable price.A Deeper Understanding About SEO – When you want to learn more about SEO, you can always do a self-study by doing a research online. However, SEO is full of technical terms which you are not yet familiar about. By taking SEO training courses, you’ll be able to grasp a deeper understanding about what SEO is all about. A course on SEO will definitely guide you along the way.If you own a website, it is indeed beneficial to take an SEO training course for you to be well-informed of the latest SEO techniques and information. This way, you will be able to know how to effectively optimize your website. Knowing the most effective SEO strategies can be your edge among other website owners. If you are looking for a reliable SEO course, there are a lot of SEO training courses you can find online. With this, you’ll be able to find a reliable SEO training course to answer your needs.Whether you run a small business or a huge company, it is always beneficial to take SEO training courses.